Footnotes: I was unable to transfer everything to Behance, link to the original design on Canva: https://www.canva.com/design/DAFmf08Pln8/lnwsSmyNgcyspSeE1v_eRg/edit?utm_content=DAFmf08Pln8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Link to the Rationale:
